# Consequential (consequential.io)

Combines ad platform, Shopify order and customer value data to rank which spend to increase, reduce or repair for DTC brands.

- Atlas card: https://inite.ai/en/atlas/consequential.io
- Site: https://consequential.io
- For: Growth-stage DTC brands and agencies deciding where to move ad spend across channels
- Categories: marketing
- Use 0/100 · alive 100/100

## Used for

- Decide which campaigns to grow, pause or repair
- Check platform conversions against orders that actually settled
- Find broken tracking tags and UTM parameters

## Price

- from 499 USD/month, free plan (read 2026-10-21 on https://consequential.io/pricing)

## For developers

- MCP server: io.consequential/mcp (namespace; auth on 2026-10-21)
- Read 2026-10-21

## MCP server, measured daily

Server: https://mcp.consequential.io/mcp, checked every day since 2026-10-21 (4 checks).

- Answered: measuring, 4 daily checks so far
- Median first answer: 193 ms
- Sign-in: OAuth (the client signs the user in)
- Method: https://inite.ai/en/atlas/mcp/report

## Your data

- Certifications stated: none
- Read 2026-10-21

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Source: INITE Atlas, https://inite.ai/en/atlas/consequential.io. JSON: https://inite.ai/api/atlas/consequential.io. MCP: https://inite.ai/api/mcp (atlas_lookup).