# How It Spread (howitspread.com)

Searchable library of dated, sourced case studies tracing how films, products and memes went viral, queryable via API or MCP.

- Atlas card: https://inite.ai/en/atlas/howitspread.com
- Site: https://howitspread.com
- For: marketing strategists and their AI agents studying how films, products and memes spread
- Categories: commerce
- Use 0/100 · alive 100/100

## Used for

- trace how a film or product went viral
- compare viral cases by reach, speed and longevity
- review sourced timelines of past viral campaigns

## Price

- from 13 USD/month, free plan (read 2026-10-28 on https://howitspread.com/pricing)

## For developers

- OpenAPI: https://howitspread.com/openapi.json (3 paths)
- MCP server: com.howitspread/howitspread (namespace; open on 2026-10-28, 3 tools)
- Read 2026-10-28

## MCP server, measured daily

Server: https://howitspread.com/api/mcp, checked every day since 2026-10-28 (7 checks).

- Answered: 100% of daily checks
- Median first answer: 135 ms
- Sign-in: none
- Context its tool definitions take: about 526 tokens (3 tools)
- Tool definitions: A, 94/100
- Failing "params_described": 1 of 3 tools
- Method: https://inite.ai/en/atlas/mcp/report

## Your data

- Certifications stated: none
- Read 2026-10-28

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Source: INITE Atlas, https://inite.ai/en/atlas/howitspread.com. JSON: https://inite.ai/api/atlas/howitspread.com. MCP: https://inite.ai/api/mcp (atlas_lookup).