# Lead Friendly (leadfriendly.com)

Answers business phone calls with an AI agent, texts back missed callers, books appointments and logs every call in a CRM.

- Atlas card: https://inite.ai/en/atlas/leadfriendly.com
- Site: https://leadfriendly.com
- For: small businesses that miss calls and leads and need appointments booked, such as dealerships and clinics
- Categories: voice
- Use 0/100 · alive 82/100

## Used for

- answer inbound calls as the business, including after hours
- text back missed callers and follow up until they book
- book appointments on a calendar and log each call in a CRM

## Price

- from 49 USD/month, no free plan (read 2026-10-19 on https://leadfriendly.com/pricing)

## For developers

- MCP server: com.leadfriendly/lead-friendly (namespace; auth on 2026-10-19)
- MCP server: com.leadfriendly/lead-friendly-info (namespace; open on 2026-10-19, 5 tools)
- Read 2026-10-19

## MCP server, measured daily

Server: https://www.leadfriendly.com/api/mcp, checked every day since 2026-10-19 (2 checks).

- Answered: measuring, 2 daily checks so far
- Median first answer: 512 ms
- Sign-in: none
- Context its tool definitions take: about 623 tokens (5 tools)
- Tool definitions: B, 83/100
- Failing "annotations": 5 of 5 tools
- Warning "open_writes": create_lead
- Method: https://inite.ai/en/atlas/mcp/report

## Your data

- Certifications stated: hipaa
- Training on your data: no (https://leadfriendly.com/privacy)
- Read 2026-10-19

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Source: INITE Atlas, https://inite.ai/en/atlas/leadfriendly.com. JSON: https://inite.ai/api/atlas/leadfriendly.com. MCP: https://inite.ai/api/mcp (atlas_lookup).