# Upriver (upriver.ai)

Serves structured JSON of creator, trend, audience, sponsorship and brand data pulled from cross-platform social feeds via API.

- Atlas card: https://inite.ai/en/atlas/upriver.ai
- Site: https://upriver.ai
- For: GTM teams and developers building agents that need real-time creator, trend and audience signals
- Categories: marketing
- Use 0/100 · alive 100/100

## Used for

- find creators whose audiences overlap a brand's
- spot rising topics and formats before they peak
- plan campaigns around trends that are currently rising

## Price

Not read yet.

## For developers

- API docs: https://docs.upriver.ai
- MCP server: ai.upriver/upriver (namespace; auth on 2026-10-20)
- Read 2026-10-20

## MCP server, measured daily

Server: https://mcp.upriver.ai/mcp, checked every day since 2026-10-20 (5 checks).

- Answered: measuring, 5 daily checks so far
- Median first answer: 246 ms
- Sign-in: OAuth (the client signs the user in)
- Method: https://inite.ai/en/atlas/mcp/report

## Your data

- Certifications stated: none
- Training on your data: no (https://upriver.ai/privacy)
- Read 2026-10-20

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Source: INITE Atlas, https://inite.ai/en/atlas/upriver.ai. JSON: https://inite.ai/api/atlas/upriver.ai. MCP: https://inite.ai/api/mcp (atlas_lookup).