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Bitly

Shortens URLs and generates dynamic QR codes whose destinations can change, with click and scan tracking.

Developer toolsAnalyticsFree tier
bitly.com ↗FacebookXInstagramYouTubeWikipediaWikidata
Bitly is a URL shortening service and a link management platform.First sentence of the English Wikipedia article
At a glanceswept 2026-10-12

≈ 334kvisits/mo

Established · estimate, read 2026-10-12

  • Bitly334k
  • #1 Microsoft135M
  • Developer tools median25
For
Marketing teams and brands that share branded links and QR codes and want to see which ones get clicked.
Price
Free plan · From $10/mopricing page, read 2026-10-13 ↗
Trial & discounts
save 34% yearlypricing page ↗
App
iPhone & iPad · 3.3★ from 171 ratingscurrent version 2026-10-05 ↗
Activity
Actively maintainedrelease 9 days ago · site updated 6 days ago
Company
since 2008 · ~351 peopleper Wikidata · per their site
AlternativesSet it up for my teamIs Bitly yours? Claim the card →
What people do with itread off bitly.com on 2026-10-13
  • Shorten and brand links for marketing campaigns
  • Generate QR codes for packaging and print
  • Track clicks and scans on shared links
The companyeach fact with its source · read 2026-10-13
Your datawhat they publish, each line with its page · read 2026-10-13

These are Bitly's own statements, read from its pages. We did not audit them. A line that is missing was not found on the pages we read; it does not mean the practice is absent.

How a program reaches itfound, not claimed · read 2026-10-13
  • MCP servercom.bitly/mcpverified in the MCP registry
  • Stateanswers, requires sign-inchecked 2026-10-13
  • Address to connectapi-ssl.bitly.com/v4/mcp
  • API docsdev.bitly.comthe vendor's page ↗

MCP server details →

Each line is something a program found when it went looking: the registry entry, the server's own answer, a spec that parses. A missing line means we did not find it, not that it does not exist.

Alternatives in Developer toolsby use, among tools still maintained

Figure and bar: visits/mo, estimate · year: online since

All Developer tools tools →

Questions this page answers
  • What is Bitly?

    Shortens URLs and generates dynamic QR codes whose destinations can change, with click and scan tracking. It is listed in the Atlas under Developer tools.

  • Who is Bitly for?

    Marketing teams and brands that share branded links and QR codes and want to see which ones get clicked.

  • How much does Bitly cost?

    Bitly has a free plan; paid plans start at $10/mo, per its pricing page on 2026-10-13.

  • Is Bitly free?

    Yes, Bitly has a free plan, per its pricing page on 2026-10-13.

  • Do people use Bitly?

    Established: ≈ 334k visits/mo · estimate, 2026-10.

  • Is Bitly still maintained?

    Actively maintained: release 9 days ago · site updated 6 days ago.

  • Is Bitly safe?

    We do not audit vendors. What Bitly publishes, read 2026-10-13: SOC 2, GDPR, CCPA stated on its trust center.

  • Does Bitly have an iPhone app?

    Yes: “Bitly: Link Shortener” on the App Store, rated 3.3 from 171 ratings; current version released 2026-10-05.

  • How do I cancel Bitly?

    In its own words (terms of service, 2026-10-13): “You may cancel your paid account subscription at any time, however, unless required by law, no refunds or credits will be provided for any early termination or for any non-use of the Bitly Services.”

  • Does Bitly give refunds?

    In its own words (terms of service, 2026-10-13): “Fees are non-refundable except as required by law or as otherwise specifically permitted in this Agreement.”

  • What are alternatives to Bitly?

    In Developer tools, by use: Hovercode, QRCodeKIT, WarpLink, WitWiki, TagChat.io, bah.is.

Not quite it? Describe the job

beta

Five tools from the Atlas that fit it, each judged against what you wrote.

How we read a tool

No votes, no reviews, no vendor claims. Every week a crawler reads each tool's own site and a few public registries, and the words on the card are bands over what it read.

  • Use: visits to the site (estimated), installs from npm and PyPI, presence in Chrome's usage report.
  • Activity: the newest release on GitHub, npm or PyPI; the newest dated page on the site; open roles on a public jobs board.
  • Price: the vendor's own pricing page, read with the date. A figure is printed only when it is on that page.
  • The line and the use cases are written by us from the homepage, one tool at a time, and refused when they repeat the vendor's marketing.

How AI assistants read each site — the reading vendors ask us about — is on each tool's own visibility page.