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Backlane

Connects online marketplace seller accounts to AI chat assistants so they can read ad spend, listing status and buybox prices.

FreeActively maintained

CommerceAnalyticsFree tier
getbacklane.com ↗
Open getbacklane.comAlternativesSet it up for my team
Backlane: data, price, alternatives
At a glancechecked Oct 29, 2026

not read yet

Use

For
Ecommerce teams selling on marketplaces such as Otto, Kaufland and Home24 who want AI assistants to read their seller data
Price
Freepricing page, read Oct 29, 2026
Activity
Actively maintainedsite updated 7 days ago
Used for
  • check whether new products are live on each marketplace
  • find missing product data before opening each portal
  • compare your top articles' Buybox price and delivery against rivals
read off getbacklane.com on Oct 29, 2026
Worth knowingcomputed from what we read · each with its source
Pricingpricing page, read Oct 29, 2026

Free

pricing page

The companyeach fact with its source · read Oct 29, 2026
  • Domain since2026domain registered
  • HeadquartersOberhaching, Germanyper their About page
How a program reaches itfound, not claimed · read Oct 29, 2026
  • MCP servercom.getbacklane/backlaneverified in the MCP registry
  • Stateanswers, requires sign-inchecked 2026-10-29
  • Address to connectapp.getbacklane.com/mcp

MCP server details →

This card as JSON, for your agent →

Each line is something a program found when it went looking: the registry entry, the server's own answer, a spec that parses. A missing line means we did not find it, not that it does not exist.

Alternatives in Commerceby use, among tools still maintained

Figure and bar: visits/mo, estimate · year: online since

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Questions this page answers
  • What is Backlane?

    Connects online marketplace seller accounts to AI chat assistants so they can read ad spend, listing status and buybox prices. It is listed in the Atlas under Commerce.

  • Who is Backlane for?

    Ecommerce teams selling on marketplaces such as Otto, Kaufland and Home24 who want AI assistants to read their seller data

  • How much does Backlane cost?

    Backlane is free, per its pricing page on 2026-10-29.

  • Is Backlane free?

    Yes: Backlane is free, per its pricing page on 2026-10-29.

  • Is Backlane still maintained?

    Actively maintained: site updated 7 days ago.

  • What are alternatives to Backlane?

    In Commerce, by use: Replo Support Agent, SellApp, GovAuctions, Seller Assistant, RoomExpert.

How we read a tool

No votes, no reviews, no vendor claims. Every week a crawler reads each tool's own site and a few public registries, and the words on the card are bands over what it read.

  • Use: visits to the site (estimated), installs from npm and PyPI, presence in Chrome's usage report.
  • Activity: the newest release on GitHub, npm or PyPI; the newest dated page on the site; open roles on a public jobs board.
  • Price: the vendor's own pricing page, read with the date. A figure is printed only when it is on that page.
  • The line and the use cases are written by us from the homepage, one tool at a time, and refused when they repeat the vendor's marketing.

How AI assistants read each site — the reading vendors ask us about — is on each tool's own visibility page.

How we read every tool → · By INITE Atlas Desk