HubSpot alternatives

Tools that do what HubSpot does, found by what they say they do rather than by shelf. Among the equally alike, the most used come first. Each line says how it differs from HubSpot.

Read 2026-10-17 · HubSpot itself: Free plan · From $7/user/mo

With a free plan or free to use: Salesmate, Writer, Brew, Scrumball, Ortto, SendCopy.ai, Apollo.io.

10 alternativesUnlike HubSpot

#1
Tactycs Marketing
Runs connected advertising, SEO, email and social campaigns with dashboards tracking revenue and lead generation.
Also: Analytics
1.3k
Active
Contact sales
#2
Salesmate Sales
Unified platform combining CRM, marketing automation, customer support, and AI agents for sales and customer teams.
Costs moreNewer, since 2016
23.1k
Active
From $23/user/mo
2016
#3
Copy.ai Marketing
Builds automated workflows for sales, marketing, and operations teams using AI agents, data tables, and actions.
Also: Agents
85.1k
Active
From $29/mo
#4
Writer Marketing
Deploys AI agents to automate marketing and sales workflows including content creation, personalization, and campaign optimization.
Also: AgentsNewer, since 2020
129k
Active
Free plan
2020
#5
Brew Marketing
Generates on-brand marketing emails from natural language prompts and automates lifecycle campaigns.
Also: Writing
99k
Active
From $99/mo
#6
Scrumball Marketing
Matches brands with influencers across platforms and automates outreach, negotiation, and campaign tracking.
Also: Analytics
21.8k
Active
Free plan
#7
Ortto Marketing
Unifies marketing automation, customer data, and support with email, SMS, push notifications, and forms.
Also: Analytics
3.2k
Active
Free plan
#8
SendCopy.ai Sales
Automates LinkedIn outreach campaigns with AI-written personalized messages and unified inbox management.
Newer, since 2026
2
Active
From $79/mo
2026
#9
HeyReach Marketing MCP · sign-in
Automates LinkedIn connection requests and messages across many accounts, rotating senders and gathering replies into one combined inbox.
Same job
5k
From $79/mo
#10
Apollo.io Sales MCP · sign-in
Unifies prospect data and runs background agents to automate outreach, research, and meeting booking across sales tools.
Also: Agents, Data extractionNewer, since 2015
108k
Active
From $49/mo
2015

← HubSpot: the full card All Marketing tools →

How this list is made: the words HubSpot is described with (what it does, for whom, what it is used for) are matched against every tool in the Atlas. A tool on the same shelf, or doing the same kind of work, counts for a little more. Nothing here is paid for.