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ish

Simulates realistic human reactions to products, content and media so creators get feedback before launch.

Free plan · From $10/moActively maintained

At a glanceswept Oct 14, 2026

≈ 1visits/mo

Use not read yet · estimate, read Oct 14, 2026

For
Product, design and content teams testing drafts and live products with simulated audiences before launch
Price
Free plan · From $10/mopricing page, read Oct 21, 2026
Activity
Actively maintainedsite updated 11 days ago
Company
Is Ish ABprivacy policy
Runs as
CLI
Used for
  • compare two versions of a design with the same simulated audience
  • run user studies against a local build from the terminal
  • find friction in a flow before real users see it
read off ishlabs.io on Oct 21, 2026
Worth knowingcomputed from what we read · each with its source
Pricingpricing page, read Oct 21, 2026

Free plan · From $10/mo

Your datawhat they publish, each line with its page · read Oct 21, 2026

“Customer data is not used to train AI models.”

security page ↗

These are ish's own statements, read from its pages. We did not audit them. A line that is missing was not found on the pages we read; it does not mean the practice is absent.

How a program reaches itfound, not claimed · read Oct 21, 2026
  • MCP serverio.ishlabs/ishverified in the MCP registry
  • Stateanswers, requires sign-inchecked 2026-10-21
  • Address to connectmcp.ishlabs.io/mcp

MCP server details →

This card as JSON, for your agent →

Each line is something a program found when it went looking: the registry entry, the server's own answer, a spec that parses. A missing line means we did not find it, not that it does not exist.

Alternatives in Commerceby use, among tools still maintained

Figure and bar: visits/mo, estimate · year: online since

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Three tools from the Atlas for the job you describe, each with what fits and what does not.

From people who use itnot part of the reading

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Questions this page answers
  • What is ish?

    Simulates realistic human reactions to products, content and media so creators get feedback before launch. It is listed in the Atlas under Commerce and made by Is Ish AB.

  • Who is ish for?

    Product, design and content teams testing drafts and live products with simulated audiences before launch

  • How much does ish cost?

    ish has a free plan; paid plans start at $10/mo, per its pricing page on 2026-10-21.

  • Is ish free?

    Yes, ish has a free plan, per its pricing page on 2026-10-21.

  • Is ish still maintained?

    Actively maintained: site updated 11 days ago.

  • Who owns ish?

    ish is run by Is Ish AB, per its privacy policy (2026-10-21).

  • Does ish train AI on your data?

    No, per its security page (2026-10-21): “Customer data is not used to train AI models.”

  • Is ish safe?

    We do not audit vendors. What ish publishes, read 2026-10-21: SOC 2 Type II, ISO 27001, GDPR, PCI DSS stated on its security page; on training with your data, “Customer data is not used to train AI models.”.

  • What are alternatives to ish?

    In Commerce, by use: Loopuman, Nolyn, Viable Launch, Amplitude, Project44, Gloat.

How we read a tool

No votes, no reviews, no vendor claims. Every week a crawler reads each tool's own site and a few public registries, and the words on the card are bands over what it read.

  • Use: visits to the site (estimated), installs from npm and PyPI, presence in Chrome's usage report.
  • Activity: the newest release on GitHub, npm or PyPI; the newest dated page on the site; open roles on a public jobs board.
  • Price: the vendor's own pricing page, read with the date. A figure is printed only when it is on that page.
  • The line and the use cases are written by us from the homepage, one tool at a time, and refused when they repeat the vendor's marketing.

How AI assistants read each site — the reading vendors ask us about — is on each tool's own visibility page.

How we read every tool → · By INITE Atlas Desk