≈ 15.9kvisits/mo
Established · estimate, read Oct 13, 2026
- For
- SEO and PPC marketers who track rankings, competitors and keywords for client or company websites
- Company
- since 2013 · ~50 peopleper Wikidata · per their About page
- Runs as
- API
- Used for
- track keyword rankings on mobile and desktop
- analyse competitors' keywords and ads
- find and prioritise technical problems on a site
- Used more than 95% of the 1,541 tools on its shelfINITE Atlas →
- On the web since 2013, older than 95% of its shelfINITE Atlas
- Has an MCP server (1 in the registry)public registry →
- Publishes llms.txt, a file written for AI assistantsserpstat.com ↗
- Founded2013per Wikidata
- People~50per their About page ↗
- Raised$250k · Seedper the press · 2014-10 ↗
- HeadquartersOdesaper Wikidata
- Industrymarketingper Wikidata
- MCP servercom.serpstat/mcpverified in the MCP registry
- Stateanswers, requires sign-inchecked 2026-10-15
- Address to connectmcp.serpstat.com/mcp
This card as JSON, for your agent →
Each line is something a program found when it went looking: the registry entry, the server's own answer, a spec that parses. A missing line means we did not find it, not that it does not exist.
Figure and bar: visits/mo, estimate · year: online since
- #1
SE RankingMCP · sign-in
Tracks keyword rankings, backlinks and AI search visibility, with site audits, research datasets and an API.
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Keyword.com
Tracks keyword rankings across Google, local results and AI search engines, with competitor share-of-voice scoring and client reports.
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Konvart
Runs SEO and AI-search audits, keyword and backlink gap analysis, rank tracking and content briefs, with optional automated site fixes.
80ActiveFrom $30/mo2014 - #4
Miraqo
SEO platform combining rank tracking, site audits, backlink monitoring, and AI presence tracking for freelancers and agencies.
EmergingActive - #5
GrowthBar Agent
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SEO Copilot.ai
Automates SEO tasks including keyword research, content optimization, and site audits across multiple pages simultaneously.
34ActiveFree plan
Not it? Say what you need
betaThree tools from the Atlas for the job you describe, each with what fits and what does not.
No notes yet. What do you use Serpstat for?
Sign in to leave a noteWhat is Serpstat?
Runs keyword research, rank tracking, site audits and competitor analysis for SEO and PPC, plus an SEO data API. It is listed in the Atlas under Marketing.
Who is Serpstat for?
SEO and PPC marketers who track rankings, competitors and keywords for client or company websites
Do people use Serpstat?
Established: ≈ 15.9k visits/mo · estimate, 2026-10.
What are alternatives to Serpstat?
In Marketing, by use: SE Ranking, Keyword.com, Konvart, Miraqo, GrowthBar Agent, SEO Copilot.ai.
How we read a tool
No votes, no reviews, no vendor claims. Every week a crawler reads each tool's own site and a few public registries, and the words on the card are bands over what it read.
- Use: visits to the site (estimated), installs from npm and PyPI, presence in Chrome's usage report.
- Activity: the newest release on GitHub, npm or PyPI; the newest dated page on the site; open roles on a public jobs board.
- Price: the vendor's own pricing page, read with the date. A figure is printed only when it is on that page.
- The line and the use cases are written by us from the homepage, one tool at a time, and refused when they repeat the vendor's marketing.
How AI assistants read each site — the reading vendors ask us about — is on each tool's own visibility page.
How we read every tool → · By INITE Atlas Desk
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