Skip to content
Upriver logo

Upriver

Serves structured JSON of creator, trend, audience, sponsorship and brand data pulled from cross-platform social feeds via API.

Actively maintained

MarketingFor developersAnalytics
upriver.ai ↗XLinkedInInstagram
Open upriver.aiAlternativesSet it up for my teamIs Upriver yours? Claim the card →
At a glanceswept Oct 21, 2026

≈ 7visits/mo

Little sign of use · estimate, read Oct 13, 2026

For
GTM teams and developers building agents that need real-time creator, trend and audience signals
Activity
Actively maintainedrelease 3 weeks ago
Company
Potato Laboratories, Inc. · Domain since 2025privacy policy · domain registered
Runs as
API
Used for
  • find creators whose audiences overlap a brand's
  • spot rising topics and formats before they peak
  • plan campaigns around trends that are currently rising
Worth knowingcomputed from what we read · each with its source
  • Has an MCP server (1 in the registry)public registry →
Pricing

Price not read

Trial & discounts

The companyeach fact with its source · read Oct 20, 2026
Your datawhat they publish, each line with its page · read Oct 20, 2026

“We do not use customer data sent through the API to build advertising profiles or train AI models for unrelated products.”

privacy policy ↗

These are Upriver's own statements, read from its pages. We did not audit them. A line that is missing was not found on the pages we read; it does not mean the practice is absent.

How a program reaches itfound, not claimed · read Oct 20, 2026
  • MCP serverai.upriver/upriververified in the MCP registry
  • Stateanswers, requires sign-inchecked 2026-10-20
  • Address to connectmcp.upriver.ai/mcp
  • API docsdocs.upriver.aithe vendor's page ↗

MCP server details →

This card as JSON, for your agent →

Each line is something a program found when it went looking: the registry entry, the server's own answer, a spec that parses. A missing line means we did not find it, not that it does not exist.

Alternatives in Marketingby use, among tools still maintained

Figure and bar: visits/mo, estimate · year: online since

Compare Upriver with

Pick up to two.

All 10 alternatives to Upriver →

All Marketing tools →

Not it? Say what you need

beta

Three tools from the Atlas for the job you describe, each with what fits and what does not.

From people who use itnot part of the reading

No notes yet. What do you use Upriver for?

Sign in to leave a note
Questions this page answers
  • What is Upriver?

    Serves structured JSON of creator, trend, audience, sponsorship and brand data pulled from cross-platform social feeds via API. It is listed in the Atlas under Marketing and made by Potato Laboratories, Inc.

  • Who is Upriver for?

    GTM teams and developers building agents that need real-time creator, trend and audience signals

  • Do people use Upriver?

    Little sign of use: ≈ 7 visits/mo · estimate, 2026-10.

  • Is Upriver still maintained?

    Actively maintained: release 3 weeks ago.

  • Who owns Upriver?

    Upriver is run by Potato Laboratories, Inc., per its privacy policy (2026-10-20).

  • Does Upriver train AI on your data?

    No, per its privacy policy (2026-10-20): “We do not use customer data sent through the API to build advertising profiles or train AI models for unrelated products.”

  • Is Upriver safe?

    We do not audit vendors. What Upriver publishes, read 2026-10-20: on training with your data, “We do not use customer data sent through the API to build advertising profiles or train AI models for unrelated products.”.

  • How do I cancel Upriver?

    In its own words (terms of service, 2026-10-20): “You may cancel anytime through your account settings, but cancellation does not provide a refund for the current billing period.”

  • Does Upriver give refunds?

    In its own words (terms of service, 2026-10-20): “If you are on a subscription plan: Subscription fees are billed in advance and are non-refundable.”

  • What are alternatives to Upriver?

    In Marketing, by use: CreatorDB, neuroflash, Octolens, IQFluence, Branda, Pressmaster.ai V4.

How we read a tool

No votes, no reviews, no vendor claims. Every week a crawler reads each tool's own site and a few public registries, and the words on the card are bands over what it read.

  • Use: visits to the site (estimated), installs from npm and PyPI, presence in Chrome's usage report.
  • Activity: the newest release on GitHub, npm or PyPI; the newest dated page on the site; open roles on a public jobs board.
  • Price: the vendor's own pricing page, read with the date. A figure is printed only when it is on that page.
  • The line and the use cases are written by us from the homepage, one tool at a time, and refused when they repeat the vendor's marketing.

How AI assistants read each site — the reading vendors ask us about — is on each tool's own visibility page.

How we read every tool → · By INITE Atlas Desk