Skip to content

Google plans one robots.txt token for AI training opt-outs

Short answer

Google announced on October 30, 2026 that it plans to support a shared policy token in robots.txt for opting out of AI training across several providers. Google would treat it like a Google-Extended disallow when that control is absent. Support is aimed for 2027 and is not live yet.

What this means for operators

If you run a B2B company with a public website, the content, docs and knowledge base you publish are what AI developers may train on. Today that choice is made provider by provider. Have whoever owns your site or marketing ops list what your robots.txt says now, and decide whether you want a blanket opt-out or a mix. Keep in mind that allowing Google-Extended specifically makes a site eligible to appear in Gemini Apps responses and receive clicks via grounding, so a blanket opt-out may cost you visibility there. Nothing needs to change today, since Google gives 2027 as its target, but the decision is cheap to make now and easy to forget later.

Google has said it intends to back a shared AI training control in robots.txt, according to a Google Search Central post by John Mueller dated October 30, 2026. The control is built on work from the AIPREF working group at the IETF.

What is planned

At the moment, a website that wants to state its AI training preferences has to address each AI developer separately. The new approach adds a shared policy token to robots.txt. A site can use it to set a broad preference that participating AI providers read.

Google describes the mechanics for its own case. If a site uses the token to opt out of training and has not explicitly specified Google-Extended, Google plans to read that as a Google-Extended disallow. Google-Extended is the training control it has offered since 2023. Other providers can handle the token in a similar way, so a site could opt out across all of them or choose provider by provider.

Existing controls stay

Company-specific controls will keep working next to the shared signal. A site can set a general preference with the token and still give Google its own instruction through Google-Extended.

Google further states that websites which explicitly permit Google-Extended can be featured in answers and gain visits through grounding within Gemini Apps.

Status and timing

This is a draft proposal, not a finished standard. Google says it reflects feedback from publishers, civil society groups, regulators and other stakeholders, and that broad backing across major AI providers would enable a future cross-industry standard. The token carries the AI training definition from the IETF, while discussions on the rest of the AIPREF vocabulary continue.

Google says the proposal fits the EU Code of Practice for General Purpose AI model providers under the EU AI Act, which recognises robots.txt as a main way for publishers to state machine-readable preferences.

Google aims to support the control in 2027, together with other AI providers, and says it will post updates. The post does not name the other providers, and it does not give the token's exact syntax.

What to check

The practical step is an audit. Read your current robots.txt, note any Google-Extended rule, and settle your position on AI training for your public content before the shared token arrives.

Source: Google Search Central

The tools in this story

  • Gemini - price, who uses it, alternatives
Next step

Discovery Sprint

If AI already runs in one of your processes, the next step is to take that one apart. Thirty minutes, and we say whether the arithmetic is likely to close.

Book the review call

Free 30-minute review call. The sprint is what the call is about.

Fee
$2,500
Length
1-2 weeks

Ends in one of two answers: build this, or do not. The process map, the numbers and the ranked backlog are yours either way.