Appy MCP server

• Registry nameto.appy/smart-linksverified in the MCP registry

The registry name sits under appy.to. The registry only lets a publisher use that namespace after proving control of the domain through DNS or HTTP.

• Stateanswerschecked 2026-10-24
• Tools11
• Server calls itselfappy
• Server version1.0.0
• Protocol version2025-06-18

On 2026-10-24 the server answered initialize and tools/list without a sign-in. First answer in 760 ms.

• Its tools do every use case we checked: Route each visitor to their device's app store or website; Track clicks and installs by campaign, device and country.
• Checked on 2 of the 7 days it takes to judge reliability.

Said by rules from the measurements above. The likely first call is a model's pick from the tool list; read its description before relying on it.

• INITE MCP scoreafter a weeka score needs 7 daily checks: 2 so far
• What an agent can do with it2 of 2 use cases
• Answeredmeasuring2 of the 7 daily checks it takes to print a share
• Median first answer772 ms
• Space in an agent's context≈ 2,060 tokensthe definitions of all its tools (11), which an agent carries on every turn
• Tool definitionsA · 100 of 100
• Typed results0 of 11 toolsdeclared outputSchema: results come typed, read once

• Every tool passes all six checks.

A program checks the server once a day: initialize and tools/list, no model. Tokens are the definitions' length at about four characters a token. The grade averages six checks of every tool's name, description, schema and annotations; it says how well the tools are described, not whether they work. The score weighs what was measured and nothing else: answering (30%), doing the product's job (25%), definitions (20%), context (10%) and use (15%). A part that was not measured is left out, and a hidden instruction caps the score at 40. The state of vendors' MCP servers: method and numbers →

• create_link

  Create a smart link. Only fallbackUrl is required; add targets for app stores, countryRules for per-country Android stores, a deeplinkUrl to open the installed app, a socialPreview for how the link looks when shared, and a slug for a…

• delete_link

  Delete a link. It stops redirecting immediately, so confirm with the user first.

• get_account

  Plan of the account behind the API key, the features it includes (api, mcp, sdk), its link limit (null means unlimited) and how many links it has.

• get_account_stats

  Clicks across all of the account's links over a date range, with the same daily series and breakdowns as get_link_stats.

• get_link

  Read one link by slug: its public url, fallbackUrl, deeplinkUrl, per-platform targets, country rules and settings.

• get_link_stats

  Clicks for one link over a date range: total and unique clicks, clicks per day, and breakdowns by country, operating system, device, browser, referrer and outcome (app store, app opened, fallback page).

• get_link_timeseries

  Clicks per day for one link over a date range, without the breakdowns. Use it for trends and charts.

• get_top_links

  The account's links ranked by clicks over a date range, best first. Use it to answer which links or campaigns performed best.

• list_domains

  The account's custom domains (for example go.acme.com) with their status (pending, verifying, active, error), the DNS record to add, which domain is the default for link URLs, and how many domains the plan allows (limits.used and…

• list_links

  List the account's links, newest first, with their destinations and targets. Use search to find a link by slug or title.

• update_link

  Change an existing link. Only the fields you send change; the slug itself cannot be changed. Returns the updated link.