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MadBroad Media MCP server

Which MCP servers are MadBroad Media's own, from the official registry and from asking its own domain, whether they answer, and what they offer. A program checked each of these, nobody copied them from a product page.

read 2026-11-03

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Whose server it is
  • Registry nameco.madbroad/madbroadverified in the MCP registry

The registry name sits under madbroad.co. The registry only lets a publisher use that namespace after proving control of the domain through DNS or HTTP.

When we asked itchecked 2026-11-03
  • Stateanswerschecked 2026-11-03
  • Tools6
  • Server calls itselfmadbroad
  • Server version1.0.0
  • Protocol version2025-06-18

On 2026-11-03 the server answered initialize and tools/list without a sign-in. First answer in 117 ms.

Should an agent connect itSkip it
  • Its tools do none of the product's use cases we checked: Produce street interview video ads for Meta campaigns; Scale ad creative volume across multiple U.S. cities.
  • Checked on 1 of the 7 days it takes to judge reliability.

Once connected

  • Parameters are untyped or undescribed in 2 of 6 tools: check arguments before calling.

Said by rules from the measurements above. The likely first call is a model's pick from the tool list; read its description before relying on it.

Measured dailydaily checks: 1, the first on 2026-11-03
  • INITE MCP scoreafter a weeka score needs 7 daily checks: 1 so far
  • What an agent can do with it0 of 2 use cases
  • Answeredmeasuring1 of the 7 daily checks it takes to print a share
  • Median first answer138 ms
  • Space in an agent's context≈ 827 tokensthe definitions of all its tools (6), which an agent carries on every turn
  • Tool definitionsA · 94 of 100
  • Typed results0 of 6 toolsdeclared outputSchema: results come typed, read once
  • Parameters without a description: in 2 of 6

What an agent can do with it

  • cannot · Produce street interview video ads for Meta campaigns
  • not sure · Reach new audiences with filmed consumer street interviews
  • cannot · Scale ad creative volume across multiple U.S. cities

Each of the product's use cases, put to Jev against this server's tool list: can an agent do it with these tools?

Worth a look

None of the five warning signs in these definitions.

A program checks the server once a day: initialize and tools/list, no model. Tokens are the definitions' length at about four characters a token. The grade averages six checks of every tool's name, description, schema and annotations; it says how well the tools are described, not whether they work. The score weighs what was measured and nothing else: answering (25%), doing the product's job (25%), definitions (20%), context (10%), use (10%) and how readily a client connects (10%). A part that was not measured is left out, and a hidden instruction caps the score at 40. The state of vendors' MCP servers: method and numbers →

Tools it offers6 tools · read 2026-11-03
  • get_company_overview

    What MadBroad does, how it works, where it shoots, and common questions.

  • list_case_studies

    Published MadBroad client results, with links to the full write-ups.

  • request_sales_call

    Submit a brand's details to MadBroad's sales team (the same form as madbroad.co/book-meeting) and get a link to pick a time for the intro call. Only use details the person has provided.

  • list_open_roles

    Every open role at MadBroad, with location, pay, and a link.

  • get_role

    Full description of one role and how to apply. Use a slug from list_open_roles.

  • apply_video_editor

    Apply for MadBroad's video editor role (the same form as madbroad.co/editor-test). The applicant is emailed a personal link to the editing test. Only use details the applicant has provided.

How to connect

Add the server to your MCP client config. Claude Desktop, Cursor and most other clients read this shape:

{
  "mcpServers": {
    "madbroad": {
      "type": "http",
      "url": "https://madbroad.co/mcp"
    }
  }
}

Add it

Claude Code, in a terminal

claude mcp add --transport http madbroad https://madbroad.co/mcp

Add to CursorAdd to VS Code

claude.ai, ChatGPT and other clients: add https://madbroad.co/mcp as a custom connector in the settings.

Each line is something a program found when it went looking: the registry entry, the server's own answer, a spec that parses. A missing line means we did not find it, not that it does not exist.