Probative alternatives

Tools that do what Probative does, found by what they say they do rather than by shelf. Among the equally alike, the most used come first. Each line says how it differs from Probative.

Read 2026-11-02 · Probative itself: From $2,500/mo

With a free plan or free to use: Botric, Serpstat, Wellows.

10 alternativesUnlike Probative

#1
SE Ranking Marketing MCP · sign-in
Tracks keyword rankings, backlinks and AI search visibility, with site audits, research datasets and an API.
CheaperAlso: Analytics
273k
Active
From $29/mo
2012
#2
Writesonic Marketing MCP · sign-in
Tracks brand visibility in AI search results and recommends content fixes to improve rankings.
CheaperAlso: Analytics, Monitoring
29.4k
Active
From $79/mo
2021
#3
PPC for law firms Marketing MCP · open
Runs Google Ads campaigns for law firms, one campaign and budget per practice area, with adverts approved by the firm before they run.
Also: AnalyticsMore widely used
Little sign of use
Active
#4
QQQ Marketing MCP · open
Runs technical SEO audits, backlink building and AI search visibility audits for client websites.
Also: AnalyticsMore widely used
20
Active
2003
#5
Addlly AI Marketing
Audits and optimizes brand visibility in AI search engines and chatbots through generative engine optimization.
Also: AnalyticsMore widely used
20.3k
Active
From ≈ $228/mo
#6
Botric Marketing
Tracks brand mentions across AI search engines and generates content to improve visibility in their answers.
Free planCheaper
19
Active
From $15/mo
#7
Serpstat Marketing MCP · sign-in
Runs keyword research, rank tracking, site audits and competitor analysis for SEO and PPC, plus an SEO data API.
Free planMore widely used
15.9k
2013
#8
Wellows Marketing
Tracks brand citations in AI search results and measures visibility across LLMs like ChatGPT and Perplexity.
Free planCheaper
4.8k
Active
From $29/mo
#9
Lead generation for roofing Marketing MCP · open
Runs Google searches, ads and call tracking that bring roof repair enquiries directly to a roofer's own website and phone.
Also: AnalyticsMore widely used
Little sign of use
Active
Contact sales
#10
Airefs Marketing MCP · sign-in
Tracks brand mentions in AI answers, logs which AI crawlers read a site, and drafts articles, forum replies and outreach emails to raise visibility.
CheaperAlso: Monitoring, Analytics
1.6k
Active
From $29/mo
2025

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How this list is made: the words Probative is described with (what it does, for whom, what it is used for) are matched against every tool in the Atlas. A tool on the same shelf, or doing the same kind of work, counts for a little more. Nothing here is paid for.