The Service Marketing Guys MCP server

• Registry namecom.theservicemarketingguys/auditverified in the MCP registry

The registry name sits under theservicemarketingguys.com. The registry only lets a publisher use that namespace after proving control of the domain through DNS or HTTP.

• Stateanswerschecked 2026-10-25
• Tools7
• Server calls itselfThe Service Marketing Guys Audit
• Server version0.1.0
• Protocol version2025-06-18

On 2026-10-25 the server answered initialize and tools/list without a sign-in. First answer in 180 ms.

• Its tools do none of the product's use cases we checked: answer after-hours calls and book visits; send email and text campaigns to existing customers.

Said by rules from the measurements above. The likely first call is a model's pick from the tool list; read its description before relying on it.

• INITE MCP score65 of 100answers 100 · does the job 0 · definitions 98 · context 100 · use 0 · connects 100
• What an agent can do with it0 of 2 use cases
• Answered100% of days9 of 9 daily checks
• Median first answer155 ms
• Space in an agent's context≈ 1,590 tokensthe definitions of all its tools (7), which an agent carries on every turn
• Tool definitionsA · 98 of 100
• Typed results0 of 7 toolsdeclared outputSchema: results come typed, read once

• Parameters without a description: in 1 of 7

A program checks the server once a day: initialize and tools/list, no model. Tokens are the definitions' length at about four characters a token. The grade averages six checks of every tool's name, description, schema and annotations; it says how well the tools are described, not whether they work. The score weighs what was measured and nothing else: answering (25%), doing the product's job (25%), definitions (20%), context (10%), use (10%) and how readily a client connects (10%). A part that was not measured is left out, and a hidden instruction caps the score at 40. The state of vendors' MCP servers: method and numbers →

• check_agent_readiness

  Check whether a local service business is legible to AI agents. Headline: Open Service Profile conformance (manifest at https://<host>/.well-known/open-service-profile validated against the spec, level claimed versus automated Level 1…

• check_site_speed

  Start a Google PageSpeed run (mobile and desktop) for a website. Free. For a running result, wait pollAfterSeconds, then call get_audit_report with runId. Repeat while status is running. Cached completed results need no polling.

• check_ai_visibility

  Start an AI visibility check: does the business appear when AI assistants are asked for local providers in its city? It uses up to five prompts to the configured OpenAI model. Paid, drawn from a shared daily budget; when the budget is…

• check_local_rank

  Start a Google Maps rank grid (49 points, 8 miles) for a business by Google Place id, or by business name and city. Paid, drawn from a shared daily budget; when the budget is used up the result says quota_reached with the UTC reset time…

• start_audit

  Start the full visibility audit: site speed, agent readiness, and Open Service Profile conformance, plus the paid engines when their inputs are given. city enables AI visibility. placeId enables local rank. Provide businessName and state…

• get_audit_report

  Fetch the status and, when finished, the report for a runId returned by check_site_speed, check_ai_visibility, check_local_rank, or start_audit. For a running result, wait pollAfterSeconds, then call again with the same runId. Repeat…

• explain_check

  Plain-language explanation of one check id: what it looks at, why it matters to a service business, and what to do. Explains osp-1 through osp-20 and agent-readiness check ids. Other engines' finding ids are not supported.