upGrowth MCP server

• Registry namein.upgrowth/growth-toolkitverified in the MCP registry

The registry name sits under upgrowth.in. The registry only lets a publisher use that namespace after proving control of the domain through DNS or HTTP.

• Stateanswerschecked 2026-10-30
• Tools29
• Server calls itselfupgrowth-growth-toolkit
• Server version1.4.1
• Protocol version2025-06-18

On 2026-10-30 the server answered initialize and tools/list without a sign-in. First answer in 230 ms.

• Its tools do estimate digital marketing budgets with free calculators, but not plan the timing and audience for a product launch.
• Checked on 3 of the 7 days it takes to judge reliability.

Said by rules from the measurements above. The likely first call is a model's pick from the tool list; read its description before relying on it.

• INITE MCP scoreafter a weeka score needs 7 daily checks: 3 so far
• What an agent can do with it1 of 2 use cases
• Answeredmeasuring3 of the 7 daily checks it takes to print a share
• Median first answer74 ms
• Space in an agent's context≈ 6,433 tokensthe definitions of all its tools (29), which an agent carries on every turn
• Tool definitionsA · 94 of 100
• Typed results0 of 29 toolsdeclared outputSchema: results come typed, read once

• Parameters without a description: in 11 of 29

A program checks the server once a day: initialize and tools/list, no model. Tokens are the definitions' length at about four characters a token. The grade averages six checks of every tool's name, description, schema and annotations; it says how well the tools are described, not whether they work. The score weighs what was measured and nothing else: answering (25%), doing the product's job (25%), definitions (20%), context (10%), use (10%) and how readily a client connects (10%). A part that was not measured is left out, and a hidden instruction caps the score at 40. The state of vendors' MCP servers: method and numbers →

• unit_economics

  Calculates customer acquisition cost (CAC), customer lifetime value (LTV), the LTV to CAC ratio and CAC payback in months from spend, new customers, revenue per customer, gross margin and churn.

• growth_rate

  Calculates total growth and compound growth per period between a start and end value, for example month on month, quarter on quarter or year on year (CAGR).

• roas_check

  Calculates return on ad spend from ad revenue and ad spend, and the break-even ROAS implied by gross margin, then says whether the campaign covers its product cost.

• ad_budget_planner

  Estimates the monthly ad budget needed to reach a target number of new customers from cost per click, landing page conversion rate and lead to customer rate.

• find_growth_moves

  Returns documented 2026 growth moves by Indian companies from upGrowth's Growth Moves research (January to September 2026), filtered by sector, company or keyword. Each move includes the leader, date and a link to the original source.

• max_affordable_cac

  Works back from customer lifetime value to the most a business can pay to acquire a customer (and, optionally, a lead) while keeping a target LTV to CAC ratio, 3:1 by default.

• period_change

  Calculates the simple percentage change between 2 values, such as year over year (YoY), month over month (MoM), quarter over quarter or week over week, including sales or revenue growth and percentage increase or decrease.

• seo_roi

  Estimates the monthly return on an SEO investment from extra organic visits, conversion rate, value per conversion and monthly SEO cost, plus the break-even traffic gain.

• ai_crawler_access_check

  Reads a website's public robots.txt and llms.txt and reports whether AI crawlers from OpenAI, Anthropic, Perplexity and Google (GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, Google-Extended and others) are allowed, restricted or blocked.

• mdr_charges

  Calculates merchant discount rate (MDR) charges on card or payment gateway sales: the MDR fee, GST on that fee, total cost, effective rate and net settlement. Uses the MDR % the user gives; it does not look up provider rates.

• robots_txt_generator

  Writes a robots.txt file that allows or blocks AI crawlers by purpose: model training (GPTBot, ClaudeBot, Google-Extended), AI search (OAI-SearchBot, Claude-SearchBot, PerplexityBot) and user-triggered fetches (ChatGPT-User, Claude-User…

• schema_generator

  Builds valid schema.org JSON-LD for a page: FAQ, local business, organization, article or blog post, product, person or breadcrumb. Checks the properties Google lists as required for that type and returns a ready-to-paste script tag.

• content_seo_check

  Analyses text the user pastes: word, sentence and paragraph counts, reading time, approximate Flesch reading ease, long sentences and paragraphs, headings found, and focus keyword count, density and placement. Counts exactly, which…

• meta_tags_builder

  Builds the HTML head tags for a page: title, meta description, canonical, Open Graph and Twitter card tags, with character counts and truncation warnings.

• youtube_earnings

  Estimates YouTube ad earnings from monthly views and the RPM from YouTube Studio (or CPM, monetized playback % and the 55% long-form creator share), plus watch hours against the YouTube Partner Program threshold.

• instagram_earnings

  Estimates monthly and yearly Instagram brand-deal income from the rates the user charges per post, per story or per 1,000 followers, and the cost per engagement a brand pays.

• engagement_rate

  Calculates social media engagement rate for Instagram, YouTube, LinkedIn or any platform from likes, comments, shares and saves, by followers, reach, impressions or views.

• website_ad_revenue

  Estimates display ad revenue for a website or blog from monthly pageviews and page RPM, or from ad impressions per page, CPM and fill rate.

• ytd_growth

  Compares year-to-date totals with the same period last year, from monthly values or YTD totals, and gives a simple full-year run rate.

• ppc_forecast

  Forecasts a paid search or social budget: clicks, conversions, cost per acquisition, revenue, ROAS, profit after ad spend and break-even CPA, from budget, CPC and conversion rate.

• customer_lifetime_value

  Calculates customer lifetime value for repeat-purchase businesses such as D2C and ecommerce from average order value, purchases per year, lifespan and margin, with optional discounting and LTV to CAC.

• ecommerce_metrics

  Calculates average order value, conversion rate, revenue per visitor and orders per customer, and the sessions needed to hit a revenue target.

• growth_projection

  Projects a value forward at a compound growth rate per period (exponential growth), shows each period, the doubling time and how long it takes to reach a target.

• acos_check

  Calculates Amazon advertising cost of sales (ACoS), ROAS, break-even ACoS from margin, profit after ads, and TACoS against total sales.

• share_of_voice

  Calculates share of voice for a brand against competitors on any metric: AI assistant citations or mentions, search impressions, ad impressions, social mentions or press coverage.

• break_even

  Calculates break-even units and revenue from fixed costs, price and variable cost per unit, the contribution margin, and units needed for a target profit.

• campaign_roi

  Calculates ROI for a marketing campaign or channel (content, email, events, influencer, recruitment marketing) on revenue and on gross profit.

• attrition_rate

  Calculates employee attrition or customer churn rate for a period from separations and headcount at the start and end, with a simple annualised rate.

• book_strategy_call

  Returns the link to book a free 30-minute growth strategy call with upGrowth. Use only when the user asks to speak with upGrowth.