Strawberry, a Stockholm startup founded in 2023, has moved its AI browser out of beta, Tech.eu reports. The product was launched in beta about a year ago with select clients.
What the product does
Strawberry builds AI assistance into the browser itself. People without coding knowledge can create agents, which the company calls "companions", for specific business tasks. The examples named are sales, recruiting, customer support and marketing. Strawberry also supplies ready-made agents that users can ask to carry out business tasks.
The company says the agents learn how the rest of the business works, and that an agent's work is shared across the whole business, so it behaves like a colleague. Its pitch is that a team's context, workflows and logins already live in the browser. CEO Charles Maddock argues that daily work happens across many browser tabs rather than in files on a computer. He also said agents can now work for weeks in a row. That is his claim; the source offers no evidence for it.
Strawberry is model agnostic. It says its agents run on the user's device, unlike server-based AI platforms, and presents this as a response to European sovereignty demands.
Who uses it and what it costs
Named enterprise users are Lovable, which uses it to source engineers, and Tandem Health. Strawberry says early users have also built assistants for sales prospecting.
There is a free option. Paid subscriptions cost $20, $85 and $250 per month, depending on credit usage.
Competition and funding
Maddock says Strawberry competes less with other AI browsers and more with large agent platforms such as Claude, ChatGPT, Grok Bot and Gemini. The team has 12 people. An earlier $6 million round was led by General Catalyst and EQT Ventures, with founders of Lovable, Supabase and Hugging Face taking part. Maddock said a Series A would come when the company plans to scale the product across Europe and the US.