WhatsApp API and AI receptionist prices: November 2026
$62.50
Median market
- North America (US, Canada): $25.00, 60% less than the median market.
- United Kingdom: $63.50, 2% more than the median market.
Meta's rates by market
In the most expensive market, 1,000 marketing messages cost 14.7 times as much as in the cheapest: $159.70 (Netherlands) against $10.90 (Türkiye).
- Netherlands$159.70
- Germany$136.50
- Chile$88.90
- Hungary$86.00
- Malaysia$86.00
- Rest of Central and Eastern Europe$86.00
- Romania$86.00
- Ukraine$86.00
- France$85.90
- Rest of Asia Pacific$84.20
- Russia$80.20
- Italy$79.50
- Kuwait$79.20
- Rest of Latin America$74.00
- Bangladesh$73.20
- Hong Kong SAR China$73.20
- Nepal$73.20
- Singapore$73.20
- Sri Lanka$73.20
- Spain$70.70
- Peru$70.30
- Egypt$64.40
- United Kingdom$63.50
- Brazil$62.50
- Argentina$61.80
- Kazakhstan$60.40
- Other countries$60.40
- Rest of Western Europe$59.20
- Saudi Arabia$57.60
- United Arab Emirates$57.60
- Nigeria$51.60
- Pakistan$47.30
- Morocco$41.40
- Indonesia$41.10
- Mexico$39.70
- Rest of the Middle East$39.20
- South Africa$37.90
- Poland$36.60
- Israel$35.30
- Iraq$34.10
- Oman$34.10
- Qatar$34.10
- North America (US, Canada)$25.00
- Rest of Africa$22.50
- Colombia$12.50
- India$11.80
- Türkiye$10.90
All 47 marketsFewer markets
Show all 47 markets and categoriesHide the rate card
| Market | Marketing | Utility | Authentication | Authentication, international | Service |
|---|---|---|---|---|---|
| Netherlands | $159.70 | $50.00 | $50.00 | – | $50.00 |
| Germany | $136.50 | $55.00 | $55.00 | – | $55.00 |
| Chile | $88.90 | $20.00 | $20.00 | – | $20.00 |
| Hungary | $86.00 | $35.00 | $35.00 | – | $35.00 |
| Malaysia | $86.00 | $14.00 | $14.00 | $41.80 | $14.00 |
| Rest of Central and Eastern Europe | $86.00 | $21.20 | $21.20 | – | $21.20 |
| Romania | $86.00 | $29.00 | $29.00 | – | $29.00 |
| Ukraine | $86.00 | $29.80 | $29.80 | $74.60 | $29.80 |
| France | $85.90 | $30.00 | $30.00 | – | $30.00 |
| Rest of Asia Pacific | $84.20 | $11.30 | $11.30 | – | $11.30 |
| Russia | $80.20 | $40.00 | $40.00 | – | $40.00 |
| Italy | $79.50 | $30.00 | $30.00 | – | $30.00 |
| Kuwait | $79.20 | $44.00 | $44.00 | $120.00 | $44.00 |
| Rest of Latin America | $74.00 | $11.30 | $11.30 | – | $11.30 |
| Bangladesh | $73.20 | $3.70 | $3.70 | $96.00 | $3.70 |
| Hong Kong SAR China | $73.20 | $26.00 | $26.00 | – | $26.00 |
| Nepal | $73.20 | $3.40 | $3.40 | $112.00 | $3.40 |
| Singapore | $73.20 | $16.00 | $16.00 | – | $16.00 |
| Sri Lanka | $73.20 | $2.00 | $2.00 | $144.00 | $2.00 |
| Spain | $70.70 | $20.00 | $20.00 | – | $20.00 |
| Peru | $70.30 | $30.00 | $30.00 | – | $30.00 |
| Egypt | $64.40 | $3.60 | $3.60 | $65.00 | $3.60 |
| United Kingdom | $63.50 | $22.00 | $22.00 | – | $22.00 |
| Brazil | $62.50 | $6.80 | $6.80 | – | $6.80 |
| Argentina | $61.80 | $26.00 | $26.00 | – | $26.00 |
| Kazakhstan | $60.40 | $18.00 | $18.00 | $160.00 | $18.00 |
| Other countries | $60.40 | $7.70 | $7.70 | – | $7.70 |
| Rest of Western Europe | $59.20 | $17.10 | $17.10 | – | $17.10 |
| Saudi Arabia | $57.60 | $10.70 | $10.70 | $59.80 | $10.70 |
| United Arab Emirates | $57.60 | $15.70 | $15.70 | $51.00 | $15.70 |
| Nigeria | $51.60 | $6.70 | $6.70 | $75.00 | $6.70 |
| Pakistan | $47.30 | $15.00 | $15.00 | $75.00 | $15.00 |
| Morocco | $41.40 | $23.00 | $23.00 | $81.10 | $23.00 |
| Indonesia | $41.10 | $25.00 | $25.00 | $136.00 | $25.00 |
| Mexico | $39.70 | $8.50 | $8.50 | – | $8.50 |
| Rest of the Middle East | $39.20 | $9.10 | $9.10 | – | $9.10 |
| South Africa | $37.90 | $9.50 | $9.50 | $20.00 | $9.50 |
| Poland | $36.60 | $12.20 | $12.20 | – | $12.20 |
| Israel | $35.30 | $5.30 | $5.30 | – | $5.30 |
| Iraq | $34.10 | $7.90 | $7.90 | $128.00 | $7.90 |
| Oman | $34.10 | $24.70 | $24.70 | $60.00 | $24.70 |
| Qatar | $34.10 | $12.00 | $12.00 | – | $12.00 |
| North America (US, Canada) | $25.00 | $3.40 | $3.40 | – | $3.40 |
| Rest of Africa | $22.50 | $4.00 | $4.00 | – | $4.00 |
| Colombia | $12.50 | $0.80 | $0.80 | – | $0.80 |
| India | $11.80 | $1.40 | $1.40 | $30.40 | $1.40 |
| Türkiye | $10.90 | $0.90 | $0.90 | – | $0.90 |
Each figure is Meta's rate per message times 1,000. The CSV keeps the rates per message, as Meta states them.
Source: Meta, WhatsApp Business Platform pricing, rate card effective October 1, 2026, read November 3, 2026.
Rates by message category
In the median market a marketing message costs 4.2 times a utility one: $62.50 against $15.00 per 1,000.
4.2×
Marketing against utility
- Marketing$62.50
- Utility$15.00
- Authentication$15.00
- Service$15.00
| Messages a month | |||
|---|---|---|---|
| Market | 1,000 | 5,000 | 20,000 |
| North America (US, Canada) | $25.00 | $125.00 | $500.00 |
| United Kingdom | $63.50 | $317.50 | $1,270.00 |
Meta's list rates. Volume tiers lower the utility and authentication rates for large senders; they are not shown here. The monthly fee is Meta's list rate times the number of messages. A WhatsApp platform charges its own fee on top: across platforms, the median cheapest paid plan is $31/mo, and the Atlas does not record how many messages that plan includes.
What AI receptionists and WhatsApp platforms cost
An AI receptionist's cheapest paid plan costs $70/mo at the median, 2.3 times a WhatsApp platform's $31/mo.
The cheapest paid plan of each tool as a month, in US dollars, read off the vendor's own pricing page by the INITE Atlas.
AI receptionists
$70/mo
Middle half: $31/mo to $109/mo
WhatsApp platforms
$31/mo
Middle half: $15/mo to $59/mo
The tools are matched by what their card says, across several Atlas shelves. The nearest shelves: Voice AI · Customer support
AI receptionists
Cheapest, confirmed Estera $55/mo (as read: €49/mo, October 25, 2026, pricing page)
Upper end, confirmed VCare Health $175/mo (as read: $175/mo, October 26, 2026, pricing page)
WhatsApp platforms
Cheapest, confirmed Message Blink $7/mo (as read: $7/user/mo, November 1, 2026, pricing page)
Upper end, confirmed Spun $94/mo (as read: £69.99/mo, October 29, 2026, pricing page)
If you answer customers on WhatsApp or the phone
Omni AI, from INITE Solutions, answers on WhatsApp, Telegram, Instagram, Messenger and email, works the request out, and hands a person the whole conversation when one takes over.
See Omni AIVoice AI, from INITE Solutions, answers the call, books the slot and writes the call into your CRM.
See Voice AI
Method
Meta's rates are read from the list-rate CSV in US dollars that Meta links from its WhatsApp Business Platform pricing page, together with the date the page says the card took effect. Meta charges per delivered message by category and by the recipient's country code, and changes rates only on the first day of a quarter. Messages a user sends to a business are free. The card lists what Meta charges, not what a provider adds on top.
The two shelves come from the INITE Atlas, which reads each tool's own pricing page about once a month. A tool is an AI receptionist when its card says it is one. A tool is a WhatsApp platform when its card names WhatsApp and a business use of it, on one of the Atlas's business shelves. A price becomes one month of the plan: a monthly price as it is, a yearly one divided by twelve, converted to US dollars at the European Central Bank's rate of the day.
A shelf is shown only when at least 15 of its tools have such a price. A tool is named at the cheap or the upper end only when its price was read twice and agreed. The upper end is taken from within the shelf's top tenth of prices, not its very top.
Nothing here is written by a model: the sentences are filled in from the numbers in the tables.
Free to cite with a link to this page (CC BY 4.0). The rates themselves belong to Meta.
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