Clay alternatives

Tools that do what Clay does, found by what they say they do rather than by shelf. Among the equally alike, the most used come first. Each line says how it differs from Clay.

Read 2026-10-17 · Clay itself: Free plan · From $185/mo

With a free plan or free to use: Apollo.io, Lemlist Agent, Reply.io, Landbase, Kuration AI, Twain.ai, Regie, Sellinger AI.

10 alternativesUnlike Clay

#1
Apollo.io Sales MCP · sign-in
Unifies prospect data and runs background agents to automate outreach, research, and meeting booking across sales tools.
CheaperAlso: Agents, Workflow automation
108k
Active
From $49/mo
2015
#2
Lemlist Agent Sales
Finds prospects, enriches contact data, and automates multichannel outreach campaigns across email, LinkedIn, calls, and SMS.
Also: Agents, Workflow automation
23.4k
Active
From $55/user/mo
2018
#3
Reply.io Sales
Sends personalized cold emails and LinkedIn messages at scale with AI-generated sequences and automated follow-ups.
Also: Workflow automation, Agents
36.2k
From $49/user/mo
2014
#4
Landbase Sales
Identifies and enriches B2B prospect accounts using AI to match ideal customer profiles and surface buyer signals.
Costs more
18k
Active
From $499/mo
#5
Kuration AI Sales
Builds custom B2B prospect lists from multiple data sources, enriches contacts, and manages outreach across email, LinkedIn, and WhatsApp.
Cheaper
17
Active
From $49/mo
2024
#6
Twain.ai Sales
Researches prospects across the web and generates personalized cold outreach emails at scale.
CheaperAlso: Workflow automation
2.6k
Active
From $99/mo
#7
ZoomInfo Sales MCP · sign-in
Sales intelligence platform with a database of companies and contacts, buying signals and prospecting tools.
More widely used
7.3M
Active
Contact sales
2000
#8
Regie Sales
Agentic workspace automating prospecting through AI agents, email, dialing, and multi-channel workflows.
CheaperAlso: Agents, Workflow automation
1.9k
Active
From $49/mo
#9
RevenueBase Sales MCP · sign-in
Continuously verifies, cleans and enriches B2B contact and company records, with source and timestamp recorded on every field.
Also: Search
134k
Active
From $27 per use
2021
#10
Sellinger AI Sales
Deploys autonomous AI sales agents across email, LinkedIn, phone, WhatsApp, SMS, and chat to research prospects, execute outreach campaigns, and book meetings.
CheaperAlso: Agents, Workflow automation
101
Active
From $19/mo
2024

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How this list is made: the words Clay is described with (what it does, for whom, what it is used for) are matched against every tool in the Atlas. A tool on the same shelf, or doing the same kind of work, counts for a little more. Nothing here is paid for.