Sona
Manages workforce scheduling, forecasting, payroll, and hiring with AI recommendations for large organizations.
≈ 15.4kvisits/mo
Emerging · estimate, read 2026-09-21
- For
- Large organizations managing frontline workforce across multiple locations in hospitality, retail, care, and logistics
- Price
- Contact salespricing page, read 2026-09-21 ↗
- App
- iPhone & iPad · 1.1★ from 27 ratingscurrent version 2026-10-06 ↗
- Activity
- Actively maintainedrelease 8 days ago · site updated 2 days ago
- Company
- Sona Technologies Ltd · since 2021privacy policy · per their site
- Forecast labor demand and optimize scheduling automatically
- Reduce labor costs and admin time through integrated HR and payroll
- Provide managers real-time insights and guidance via AI assistant
- Founded2021per their site ↗
- Raised$50Mper their About page ↗
- HeadquartersLondon, GBper their site
- Run bySona Technologies Ltdprivacy policy ↗
- Trust centertheir owntrust center ↗
These are Sona's own statements, read from its pages. We did not audit them. A line that is missing was not found on the pages we read; it does not mean the practice is absent.
Figure and bar: visits/mo, estimate · year: online since
- #1
Gusto - Gus (AI Assistant)
Processes payroll, manages HR, benefits, time tracking, and hiring for small businesses.
1.7Mnot readFrom $35/mo2011 - #2
Avature
Manages recruitment, talent acquisition, onboarding, and employee development across the talent lifecycle.
530kActiveContact sales2005 - #3
Ashby
Applicant tracking system and recruiting platform with embedded AI for sourcing, scheduling, and hiring analytics.
207kActiveFrom $400/mo2018 - #4
CultureAmp Actions AI
Gathers employee feedback through surveys and provides analysis and recommendations to guide performance management and organizational strategy.
177knot readContact sales - #5
PerformYard
Manages performance reviews, goals, feedback, and engagement surveys with AI-assisted writing and insights.
63.6kActiveFrom $5/user/mo - #6
HireVue
Conducts AI-guided interviews and skills assessments to screen and evaluate job candidates at scale.
36.5kActiveContact sales2004
What is Sona?
Manages workforce scheduling, forecasting, payroll, and hiring with AI recommendations for large organizations. It is listed in the Atlas under HR and made by Sona Technologies Ltd.
Who is Sona for?
Large organizations managing frontline workforce across multiple locations in hospitality, retail, care, and logistics
How much does Sona cost?
Sona does not publish prices; its pricing page says to contact sales (2026-09-21).
Do people use Sona?
Emerging: ≈ 15.4k visits/mo · estimate, 2026-09.
Is Sona still maintained?
Actively maintained: release 8 days ago · site updated 2 days ago.
Who owns Sona?
Sona is run by Sona Technologies Ltd, per its privacy policy (2026-10-11).
Is Sona safe?
We do not audit vendors. What Sona publishes, read 2026-10-11: a trust center.
Does Sona have an iPhone app?
Yes: “Sona” on the App Store, rated 1.1 from 27 ratings; current version released 2026-10-06.
What are alternatives to Sona?
In HR, by use: Gusto - Gus (AI Assistant), Avature, Ashby, CultureAmp Actions AI, PerformYard, HireVue.
Not quite it? Describe the job
betaFive tools from the Atlas that fit it, each judged against what you wrote.
How we read a tool
No votes, no reviews, no vendor claims. Every week a crawler reads each tool's own site and a few public registries, and the words on the card are bands over what it read.
- Use: visits to the site (estimated), installs from npm and PyPI, presence in Chrome's usage report.
- Activity: the newest release on GitHub, npm or PyPI; the newest dated page on the site; open roles on a public jobs board.
- Price: the vendor's own pricing page, read with the date. A figure is printed only when it is on that page.
- The line and the use cases are written by us from the homepage, one tool at a time, and refused when they repeat the vendor's marketing.
How AI assistants read each site — the reading vendors ask us about — is on each tool's own visibility page.