AI marketing tools with a free plan
The INITE Atlas lists 1351. By use, the list opens with HubSpot, WordPress, Venngage, Bitly and Framer.
The pricing page names a free plan, the product is free, or it is open source. Read off the vendor's own page, with the date.
Where each one says so
Ranked by use
Figure and bar: visits/mo, estimate · year: online since
- #2

HubSpot
Manages marketing, sales, and customer service workflows on a unified platform with automation and AI.
2.5MActiveFrom $7/user/mo2006 - #3

WordPress
Open source content management system and website builder with block-based editing and plugin extensibility.
1.1MActiveOpen source2003 - #4

Venngage
Creates infographics, posters, brochures, and other visual documents from templates or AI generation.
616kActiveFrom $10/mo2012 - #5

BitlyMCP · sign-in
Shortens URLs and generates dynamic QR codes whose destinations can change, with click and scan tracking.
334kActiveFrom $10/mo2008 - #6

Framer
Designs and publishes websites on a visual canvas, with responsive layouts, animations, a CMS and hosting, without writing code.
245kActiveFrom $10/mo - #7

OpusClipMCP · sign-in
Converts long-form videos into short-form clips with automated captions, reframing, and publishing to social platforms.
201kActiveFrom $15/mo2022 - #8

HeyGen
Generates realistic AI videos with lifelike avatars, voice cloning, and multilingual translation from text or existing footage.
189kActiveFrom $29/mo - #9

GrowthBar Agent
Audits websites for SEO issues, tracks keyword rankings, and generates white-label PDF reports.
185kFrom $29/mo2012 - #10

Elfsight
Embeds 97 no-code website widgets for reviews, forms, chats, social feeds, and e-commerce.
185kActiveFrom $5/mo - #11

Descript
Records, transcribes, and edits video and audio with text-based editing and AI tools.
171kActiveFrom $24/user/mo2017 - #13

Writer
Deploys AI agents to automate marketing and sales workflows including content creation, personalization, and campaign optimization.
129kActiveFree plan2020 - #14

Hightouch
Syncs customer data from a data warehouse into CRM, ad and marketing tools, and builds audiences on top of warehouse tables.
127kMaintainedFree plan - #15

Synthesia
Generates studio-quality videos from text scripts using AI avatars and voiceovers in 160 languages, with translation and analytics.
122kActiveFrom $18/mo2017 - #18

Jimdo Companion
Website builder with integrated booking, payment, and form tools for small businesses.
111kActiveFree plan2007 - #19

Vmake
Generates, edits, and enhances short-form videos for social media and product marketing.
102kActiveFree plan - #20

Social ChampMCP · sign-in
Schedules, approves and reports social posts across twelve platforms for agencies managing many client accounts.
100kActiveFrom $29/mo - #22

Brew
Generates on-brand marketing emails from natural language prompts and automates lifecycle campaigns.
99kActiveFrom $99/mo - #23

MarketMuse
Analyzes content inventory and competitor gaps to recommend topics and content plans for ranking.
98.4kMaintainedFree plan2013 - #26

Common Ninja
Embeds customizable widgets like forms, chatbots, reviews, and popups on websites without code.
83.9kActiveFrom $24/yr2021 - #27

HovercodeMCP · open
Creates editable QR codes that redirect through a trackable short link, with scan analytics, landing pages and forms.
79.5kMaintainedFrom $12/mo - #28

Vidnoz
Creates videos with AI avatars, voices, and templates from text, images, or photos.
76.1kActiveFrom $9.99/user/mo2016 - #29

TypefullyMCP · sign-in
Schedules and cross-posts drafts to X, LinkedIn, Bluesky, Threads and Mastodon, with previews and team review.
75.9kActive - #30

Madgicx AI
Analyzes Meta ad performance and generates optimized ad creatives using automation and AI insights.
64.4kActiveFree plan - #31

AI Quiz Funnel Builder with Email Automation
Builds quizzes, calculators, forms and funnels with conditional logic, then sends automated email sequences triggered by the answers.
61.2kActiveFrom $29/mo2018 - #32

PostponeMCP · sign-in
Schedules posts to twelve social networks from one calendar, with an inbox for replies and cross-platform analytics.
60.2kActive2020 - #34

Databox
Pulls metrics from marketing, sales and finance tools into dashboards, scheduled reports, goals and benchmarks that track business KPIs.
58.7kActiveFrom $71/mo2012 - #36

MailerLite email marketing MCP server
Sends newsletters and automated email sequences, and builds landing pages, signup forms and paid subscriptions for mailing lists.
53.2kActiveFrom $12/mo2010 - #37

Stork Wire
Generates backlinks by publishing articles about member sites on a network of real publisher domains.
48.2kActiveFree plan - #38

The Most Trusted Instagram Giveaway SiteMCP · sign-in
Picks giveaway winners from every comment, like, retweet or reply on Instagram, Facebook, X and YouTube posts, and issues a verifiable results certificate.
45kActiveFrom $9.99/mo2019 - #40

WistiaMCP · sign-in
Hosts videos, runs webinars, and captures engagement data for marketing automation platforms.
40.9kActiveFrom $79/mo2006 - #42

QRCodeKITMCP · open
Generates dynamic QR codes whose destination can be changed after printing, with scan tracking and custom design.
38.7kActiveFrom $20/mo2012 - #43

PostSyncerMCP · sign-in
Schedules and publishes social media posts across 11 platforms from a single calendar.
36.7kActiveFrom $29/mo - #46

CoScheduleMCP · sign-in
Plans, schedules and reports on social media posts and marketing content through a shared team calendar.
35.8kActiveFrom $29/mo2013 - #47

CreatorDBMCP · sign-in
Serves creator and audience analytics from a database of social profiles through a REST API, plus a managed influencer campaign agency.
34.9kActiveFrom $79/mo2021 - #48

DiagnoSEO
Audits websites for SEO issues, analyzes competitors, researches keywords, checks backlinks, and generates content.
33.8kMaintainedFrom $9/user/mo2016 - #49

Typito
Creates marketing videos with text, captions, and templates using drag-and-drop editing.
31.6kActiveFree plan - #50

Writesonic
Tracks brand visibility in AI search results and recommends content fixes to improve rankings.
29.4kActiveFrom $79/mo2021 - #51

Eklipse
Automatically clips and edits gaming stream highlights into short-form videos with memes and captions.
29.1kActiveFree plan - #54

Zawa
Generates on-brand logos, social media posts, videos, and marketing assets using stored brand guidelines.
26.8kActiveFree plan2024 - #55

FeederMCP · sign-in
Tracks RSS feeds and websites you pick, filters new items by relevance, and sends alerts to a reader, browser extension or mobile app.
26.4kActive2010 - #57

SuperX
Schedules posts, generates content in your voice, and analyzes engagement on X to grow your audience.
25.4kActiveFrom $49/mo - #58

AI Vivideo GeneratorMCP · open
Generates videos from text, images, or prompts using multiple AI models with avatars and voices.
24.5kActiveFrom $2/user/mo - #59

CreatorsJetMCP · sign-in
Builds a shareable media kit link that pulls in a creator's social stats and content, with rates and past collaborations.
23.1kActiveFrom $15/mo - #61

JoggAI
Generates videos with lifelike AI avatars from text, images, or product links in minutes.
21.9kActiveFrom $24/mo - #63

RankDots
Groups keywords into topic clusters and generates SEO-optimized content drafts based on search patterns.
21.8kActiveFree plan - #64

Scrumball
Matches brands with influencers across platforms and automates outreach, negotiation, and campaign tracking.
21.8kActiveFree plan - #66

Nexscope
Connects ecommerce marketplace data to AI agents and generates product videos from images.
20.2kActiveFrom $14.50/mo - #69

The Influencer AI
Generates photorealistic AI personas that create consistent photos, videos, and content across multiple formats.
18.2kActiveFrom $19/mo
How we read a tool
No votes, no reviews, no vendor claims. Every week a crawler reads each tool's own site and a few public registries, and the words on the card are bands over what it read.
- Use: visits to the site (estimated), installs from npm and PyPI, presence in Chrome's usage report.
- Activity: the newest release on GitHub, npm or PyPI; the newest dated page on the site; open roles on a public jobs board.
- Price: the vendor's own pricing page, read with the date. A figure is printed only when it is on that page.
- The line and the use cases are written by us from the homepage, one tool at a time, and refused when they repeat the vendor's marketing.
How AI assistants read each site — the reading vendors ask us about — is on each tool's own visibility page.
How we read every tool → · By INITE Atlas Desk
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